Creative Brand Design
Led the creative direction for the CV Cares creative brand for the AstraZeneca. I worked with the team to brainstorm visual possibilities and colour scheme before diving into the design process, and provided the client with an extensive set of concepts for their review. I took a great deal of effort to put this together and delivered a fresh, new approach to their asset needs and expanded upon the design for various digital and print collateral items.
This project was nearly in tandem with the AstraZeneca/innoviCares project.
Client: AstraZeneca CV Cares
Role: Creative Lead