Creative Brand Design

Led the creative direction for the AstraZeneca/innoviCares creative brand refresh for the AstraZeneca. I worked with the team to brainstorm visual possibilities and colour scheme before diving into the design process, and provided the client with an extensive set of concepts for their review. I took a great deal of effort to put this together and delivered a fresh, new approach to their asset needs and expanded upon the design for various digital and print collateral items.

Client: AstraZeneca Canada
Role: Creative Lead